Stimulating the brain's "Posterior cingulate cortex (PCC)" may make consumers persistent and addicted.
This study also found that the brain's "Posterior cingulate cortex (PCC)" can serve as the main regulatory modulator of the default mode network in task-negative state, which is related to perseverance and addiction behavior. Perhaps, the brain has already silently told you how to turn a consumer into a shopaholic. People with "introverted personality" were able to regulate the brain's default mode network (DMN) better than those with "extroverted personality." The brain's default mode network is active during passive rest and mind-wandering. If your target consumer have an "introverted personality," they tend to not live in the moment. Thus, through marketing, consumers' behavior can be stimulated, and as a result, unexpected outcomes may occur.
Link to the full research paper: Posterior cingulate cortex can be a regulatory modulator of the default mode network in task-negative state
