Professor Regina WY Wang guides Taiwan Tech's commercial design junior college student, Hao-Wei Tu. Power Malt Beverage Packaging Design wins Red Dot Award: Brands & Communication Design 2019

"Power Malt" Package Design

Malt beverage originates in Europe, which is one of the royal family’s favorite drinks. Power Malt is produced by the winery with the Denmark Royalty’s approval. The idea of the package design comes from noble dressing, which is able to develop more potential series by introducing other cultures. Furthermore, a folding-style design is used in order to create a 3D visual impression.

Professor Regina WY Wang guides Taiwan Tech's commercial design junior college student, Jia-Rong Liu. Loofah Scourer Packaging Design wins Red Dot Award: Brands & Communication Design 2019

"Loofah Scourer" Package Design
Soft loofah scourer  is used for bathing, and coarse texture is suitable for washing dishes, because its rough fiber can catch oil easily. The whole appearance of package is designed as a house, and there are three boxes in front of it, kitchen, bathroom and room. Pick up each boxes,it will show the corresponding role of loofah scourer at these indoor spaces.

Professor Regina WY Wang guides Taiwan Tech's commercial design graduate student, Han Huang. The "CALVIN KLEIN" Experimental Packaging Design wins Red Dot Award: Brands & Communication Design 2019

"CALVIN KLEIN " Experimental Package Design

The design's target customer group is aimed at young otaku aged 18 to 38. Design elements take the superhero image in Marvel's universe , I hope that the superhero will bring more positive energy to the consumers, so as to attract people and broaden the customer base.

This set of packaging  covers four series, Iron-Man Series, Spider-Man, Deadpool , and Ant-man. The overall vision consists of a superhero image and hand-painted various ethnic models, so that the integrity can return to the CALVIN KLEIN's sexy, perfect and artistic brand.

Professor Regina WY Wang guides Taiwan Tech's commercial design graduate student, Wen-juan Wu. The Book of Seed Packaging Design wins Adobe Design Achievement Award “Top Talent” of 2019

"The Book of Seed" Package Design

Are you a plant killer? We got a solution for you.

The book of seed combine the packed seeds and instruction cards in the box which is inspired by the ancient agricultural book in China. The concept aims to encourage people to grow their own plant and continue the wisdom in the past. The illustration on each seed bag tells the farmer all the information about the product to help them grow the plants. The colours of the boxes also represent the different type of seeds - melon, veggie, spices and beans.

Link to project:  https://www.adobeawards.com/live?liveproject=201910768

Professor Regina WY Wang supervises Taiwan Tech's junior student of the Design department, Jia-Rong Liu.Loofah Scourer Packaging Design wins Adobe Design Achievement Award “Top Talent” of 2019

"Loofah Scourer" Package Design

The packaging design shown above is that loofah takes its pants off and exposes buttocks. This idea is from the process of making loofah scourer, peeling off its old skin. Loofah is a good helper for cleaning. Based on the difference of varieties and exposure time, there will be different texture. Soft loofah scourer is used for bathing, and coarse texture is suitable for washing dishes, because its rough fiber can catch oil easily. The whole appearance of package is designed as a house, and there are three boxes in front of it, kitchen, bathroom and room. Pick up each boxes,it will show the corresponding role of loofah scourer at these indoor spaces.

Link to project:  https://www.adobeawards.com/live?liveproject=2019144

Professor Regina WY Wang supervises Taiwan Tech's junior student of the Design department, Han-Yun Yeh.Plum Abstraction Packaging Design wins Adobe Design Achievement Award “Top Talent” of 2019

"Plum Abstraction" Packaging Design

Plum Abstraction is one of the products produced for preserved the plums.Grind up and simmer the fresh plum.That's why Plum Abstraction can be said contain the most nutrition. The idea comes from the old-time country woman. That’s how this friendly and passionate character Sweet-plum Aunt had been created. The process of making and preserving the plum abstraction are shown on the  pattern. Symbolize every product is simmered carefully. Treat the customers as family. Arrange two products to different color matching. Combine the concepts of the plum abstraction container and the plum urn.

Link to project: https://www.adobeawards.com/live?liveproject=20193357   

Professor Regina WY Wang's D:PAL Lab publishes research in personality in Scientific Reports

Scientific Reports  is an international academic journal ranked in the Top 25% quartile (Q1) of the Impact Factor distribution from JCR, open access journal from the publishers of Nature, the world's leading multidisciplinary science journal. 

Stimulating the brain's "Posterior cingulate cortex (PCC)" may make consumers persistent and addicted. 

This study also found that the brain's "Posterior cingulate cortex (PCC)" can serve as the main regulatory modulator of the default mode network in task-negative state, which is related to perseverance and addiction behavior. Perhaps, the brain has already silently told you how to turn a consumer into a shopaholic. People with "introverted personality" were able to regulate the brain's default mode network (DMN) better than those with "extroverted personality." The brain's default mode network is active during passive rest and mind-wandering. If your target consumer have an "introverted personality," they tend to not live in the moment. Thus, through marketing, consumers' behavior can be stimulated, and as a result, unexpected outcomes may occur. 

Link to the full research paper: Posterior cingulate cortex can be a regulatory modulator of the default mode network in task-negative state