"CALVIN KLEIN " Experimental Package Design
The design's target customer group is aimed at young otaku aged 18 to 38. Design elements take the superhero image in Marvel's universe , I hope that the superhero will bring more positive energy to the consumers, so as to attract people and broaden the customer base.
This set of packaging covers four series, Iron-Man Series, Spider-Man, Deadpool , and Ant-man. The overall vision consists of a superhero image and hand-painted various ethnic models, so that the integrity can return to the CALVIN KLEIN's sexy, perfect and artistic brand.
